Inspiration for the book
I had been thinking about trying to start a business after I finished my MBA for a while. I had various ideas but nothing had clicked. I wanted something that I could utilize the majority of my talents and be passionate about.
And then I saw the light. I was driving home from work one day and I was thinking about what one of my friends had placed on their blog. I was shocked by their blatent disregard for what someone might think if they stumbled onto their blog. And at that moment the idea hit me like a ton of bricks. I thought to myself, people need to manage how they appear on the Internet and I know how they can do it. Although I was looking for an idea for a business, the book to me was the best way to get my ideas across. So in March of 2008, I started writing and the rest is history.